We connect Africa’s growing demand side market to impactful solutions and innovative products that transform lives around the continent
Competitively priced custom research solutions
Our industry experience includes working with some of the world’s largest research and insights brands like Kantar, NiQ, Geopoll and MMR in more than 25 countries in Africa.
OUR VISION
Accelerate Africa’s consumer and market inclusion within the global economy
We believe a market-based approach is the best way to unlock the tremendous potential in Africa’s growing economies.
Our decades long research experience has yielded insight led market and consumer opportunities inherent in different sectors of Africa’s emerging economies
OUR MISSION
Using data driven, inclusive research methods, we partner with our clients to connect consumer understanding to contextual relevance, and actionable insights for innovative products and impactful solutions.
COLLABORATION
Project Partnerships for Insights: We Collaborate with peers across industries and continents to collect reliable and credible data which can be used to build valuable insights.
COMPETENCE
Consumer Understanding: We conduct market research to discover deep insights and learnings on consumers across Africa in any market.
CERTAINTY
Data Driven Intelligence: We track and measure data to analyze for trends and patterns that give confidence to decision makers strategies and tactics.