7 REASONS WHY RETAIL IS THE NEW GOLD RUSH IN AFRICA

In the past century, the exploitation of Africa’s mineral deposits formed the basis for a “gold rush” on the continent. Whereas Africa’s worth has traditionally been measured in terms of its extractives potential, the retail sector possesses burgeoning potential that is ripe for exploitation much in the same way minerals presented the gold-rush. For most of Read more about 7 REASONS WHY RETAIL IS THE NEW GOLD RUSH IN AFRICA[…]

KNOW THY CUSTOMER

Every day, retailers capture huge amounts of customer transaction data. Whether it is through dedicated channels such as their loyalty card program systems or more random methods such as pay-platforms like LIPA Na MPESA, VISA, retailers sit on a literal goldmine of data known by the fashionable term “Big Data” By using advanced retail analytics, Read more about KNOW THY CUSTOMER[…]