LEGENDARY BRANDS, The Secret to Creating Products That CAN Outlive the Next BIG Trend

How do you build a brand that gains legendary status? Some brands have larger than life personalities and command presence. By simply stating a specific brand’s name, almost everyone in the world already paints the exact same identity and personality of the brand. Better yet the brand enjoys longevity beyond successive generations. How does one Read more about LEGENDARY BRANDS, The Secret to Creating Products That CAN Outlive the Next BIG Trend[…]

How One Small Wrong Word Could Be Losing You Sales!!

True Story: Walmart is one of the world’s greatest retail giants so Walmart case studies present great lessons if not epic insights for retailers. In one case, Walmart found that sales for one of its pesticide brands were not gaining as much traction in northern states as they were in Southern states. The words “Ant Read more about How One Small Wrong Word Could Be Losing You Sales!![…]