How Observing Shoppers in Your Store can Increase Your Retail Revenues

Shoppers decide where to shop based on any number of reasons ranging from location, convenience, value (not just low prices), service (helpful, knowledgeable assistance in store) occasion, or special offers. Apart from location, all the other factors can be influenced in order to improve retail outcomes. It is a fair to estimate that not all Read more about How Observing Shoppers in Your Store can Increase Your Retail Revenues[…]

TOP 3 HEADACHES IN PRODUCT MANAGEMENT AND 3 EASY FIXES

One of the most gratifying things about our work as market researchers is helping our clients unlock winning insights that help their products better connect with consumers. It’s like watching magic. It’s like a beautiful romance unfolding before your eyes. That moment when a product is launched in the market and it resonates with consumers, Read more about TOP 3 HEADACHES IN PRODUCT MANAGEMENT AND 3 EASY FIXES[…]