3 Lessons from Apple for Africa’s growing Retail Brands

So Apple has become the first company in the US to hit a market capitalization of 1 trillion dollars. To put this in perspective; There are only 15 economies in the world that have comparable revenues, and none of them is in Africa. Before you yawn and dismiss this blog as “Of course that’s Apple, Read more about 3 Lessons from Apple for Africa’s growing Retail Brands[…]

HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH

For small businesses, market research may be appreciated as necessary but not quite priority. If operating budgets balance on a shoe-string, then it can be safe to assume that advertising budgets dangle on a string of dental floss. Therefore, easy to use DIY tools that are free come in handy in helping SMEs win like Read more about HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH[…]

WHY SOME PRODUCTS ARE AN INSTANT HIT WITH CONSUMERS…and others are NOT!

Ever wondered how come some products launch into the market and instantly become an overnight hit with consumers?  You may be forgiven for thinking that the Product Developer threw serious cash into a massive advertising campaign to promote consumer awareness the product. But that alone does not make a product fly off the shelves.  There Read more about WHY SOME PRODUCTS ARE AN INSTANT HIT WITH CONSUMERS…and others are NOT![…]

How Pricing Research can breathe New Life into Your Sales

Declining or flat sales are a nightmare for any retail business. On the face of it, it would be really hard to pin-point the exact reason behind declining sales without any form of retail metrics. As a rule of thumb, a good place to begin with declining or flat sales is to check on your Read more about How Pricing Research can breathe New Life into Your Sales[…]

TECH & TRADE: The Pains & Possibilities for Retailers in Africa

Africa will have 1.1 billion consumers by 2020. This is more than the combined population of Europe and North Africa. In Kenya, 2018 retail outlook paints a very optimistic picture with retailers such as Tuskys announcing a 3 year plan to increase foothold by over 50 % with the opening of 100 stores in both Read more about TECH & TRADE: The Pains & Possibilities for Retailers in Africa[…]

4 LESSONS FROM JAVA HOUSE THAT COULD DISRUPT RETAIL HEALTHCARE IN KENYA

Before Java, coffee dates were simply about having coffee. Then along came Java House and coffee was less about buying a hot cuppa and more about enjoying an entire experience. The Java revolution is still in play. Healthcare retail is a market that’s ripe for a Java-like disruption. Being a sector that is grossly under-served, Read more about 4 LESSONS FROM JAVA HOUSE THAT COULD DISRUPT RETAIL HEALTHCARE IN KENYA[…]

Using WhatsApp for Qualitative Research

With 1 billion users globally, sending 42 billion messages and 250 million videos every day, WhatsApp would be hard to ignore in any industry. For market research, WhatsApp is like one of those power tools you get at the hardware store with many interchangeable parts, that half the time you don’t quite know how to Read more about Using WhatsApp for Qualitative Research[…]

REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business

Retail is not easy. It’s easy for retailers to get so caught up in the details of running such a massive, demanding operation that they actually miss out on the real reason they exist; to meet customers’ needs and satisfy their expectation. In looking out for every bug and plant in the forest, retailers often Read more about REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business[…]

SOME ASSUMPTIONS THAT RETAILERS MAKE THAT MAY NOT BE TRUE (OR PROFITABLE)

Most retailers natural instinct is to rely on what has traditionally worked for sales in the past.  This reliance on history or past tradition is considerably the “Original sin” of retail that leads to the death of sales. Relying on past sales execution experiences or following and adopting from the competition’s execution can actually create Read more about SOME ASSUMPTIONS THAT RETAILERS MAKE THAT MAY NOT BE TRUE (OR PROFITABLE)[…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]