HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH

For small businesses, market research may be appreciated as necessary but not quite priority. If operating budgets balance on a shoe-string, then it can be safe to assume that advertising budgets dangle on a string of dental floss. Therefore, easy to use DIY tools that are free come in handy in helping SMEs win like Read more about HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH[…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]

How Observing Shoppers in Your Store can Increase Your Retail Revenues

Shoppers decide where to shop based on any number of reasons ranging from location, convenience, value (not just low prices), service (helpful, knowledgeable assistance in store) occasion, or special offers. Apart from location, all the other factors can be influenced in order to improve retail outcomes. It is a fair to estimate that not all Read more about How Observing Shoppers in Your Store can Increase Your Retail Revenues[…]

TOP 3 HEADACHES IN PRODUCT MANAGEMENT AND 3 EASY FIXES

One of the most gratifying things about our work as market researchers is helping our clients unlock winning insights that help their products better connect with consumers. It’s like watching magic. It’s like a beautiful romance unfolding before your eyes. That moment when a product is launched in the market and it resonates with consumers, Read more about TOP 3 HEADACHES IN PRODUCT MANAGEMENT AND 3 EASY FIXES[…]

COULD THIS BE KENYA’S NATIONAL DRESS?

Kenya’s struggle to find a unifying national identity that can be expressed in a singular fashion statement is real. There was a time it was the stuff of a national competition where designers were challenged to come up with a distinctly Kenyan outfit that could be adopted as a national fashion statement. While there were Read more about COULD THIS BE KENYA’S NATIONAL DRESS?[…]

5 COMMITMENTS TO SECURE FROM YOUR MARKET RESEARCH VENDOR BEFORE COMMISSIONING A PROJECT.

Congratulations on commissioning your market research project. You are among the elite few who are best in business class because you clearly rely on data and insights to drive your business growth. That’s Awesome!!! Uh ohhh!!….. then comes the nightmare of trying to get your market research vendor to follow through on delivering on specific Read more about 5 COMMITMENTS TO SECURE FROM YOUR MARKET RESEARCH VENDOR BEFORE COMMISSIONING A PROJECT.[…]

5 DATA HEADACHES HEALTH SERVICE PROVIDERS SUFFER AND HOW TO RELIEVE THE PAIN

We recently had the pleasure of visiting a prospective client who offers maternal health services in a busy middle income neighborhood in Nairobi. It was very gratifying to see high standards of patient-care offered affordably to such an important clientele, young families! One of the immediate things to appreciate is the amount of data health Read more about 5 DATA HEADACHES HEALTH SERVICE PROVIDERS SUFFER AND HOW TO RELIEVE THE PAIN[…]

WHY IT PAYS TO KNOW YOUR CUSTOMERS BETTER

Here’s a (literal) million dollar question? Is it worthwhile getting to know your customer better? It may sound obvious, but it’s not. I had a conversation with a friend who recently joined the business development division in one of East Africa’s largest blue chip financial service firms.  One of the first things she did on Read more about WHY IT PAYS TO KNOW YOUR CUSTOMERS BETTER[…]

IF IT HAPPENED TO NAKUMATT, IT CAN HAPPEN TO YOU (5 WAYS MR PROTECTS YOUR BUSINESS FROM GOING BUST)

We are all talking about Nakumatt’s woes, but when critically considered we all really should be silently shuddering and critically considering what went wrong for such a gigantically, successful business. Any business is prone to any number of pitfalls. Risk is a healthy part of the business environment and perhaps a reason why entrepreneurs secretly Read more about IF IT HAPPENED TO NAKUMATT, IT CAN HAPPEN TO YOU (5 WAYS MR PROTECTS YOUR BUSINESS FROM GOING BUST)[…]

CSR Is DEAD, think SOCIAL IMPACT: Customers Want More than Just Your Products…….

In 2012, Wells Fargo in the US donated over USD 315 million in cash to charity. This was more cash than any other company in the country gave towards charitable cause.  For Wells Fargo, their giving was well thought out to focus on low income housing and supporting 1st time home ownership. Yet in 2013, Read more about CSR Is DEAD, think SOCIAL IMPACT: Customers Want More than Just Your Products…….[…]