REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business

Retail is not easy. It’s easy for retailers to get so caught up in the details of running such a massive, demanding operation that they actually miss out on the real reason they exist; to meet customers’ needs and satisfy their expectation. In looking out for every bug and plant in the forest, retailers often Read more about REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business[…]

SOME ASSUMPTIONS THAT RETAILERS MAKE THAT MAY NOT BE TRUE (OR PROFITABLE)

Most retailers natural instinct is to rely on what has traditionally worked for sales in the past.  This reliance on history or past tradition is considerably the “Original sin” of retail that leads to the death of sales. Relying on past sales execution experiences or following and adopting from the competition’s execution can actually create Read more about SOME ASSUMPTIONS THAT RETAILERS MAKE THAT MAY NOT BE TRUE (OR PROFITABLE)[…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]

How Observing Shoppers in Your Store can Increase Your Retail Revenues

Shoppers decide where to shop based on any number of reasons ranging from location, convenience, value (not just low prices), service (helpful, knowledgeable assistance in store) occasion, or special offers. Apart from location, all the other factors can be influenced in order to improve retail outcomes. It is a fair to estimate that not all Read more about How Observing Shoppers in Your Store can Increase Your Retail Revenues[…]

WHY IT PAYS TO KNOW YOUR CUSTOMERS BETTER

Here’s a (literal) million dollar question? Is it worthwhile getting to know your customer better? It may sound obvious, but it’s not. I had a conversation with a friend who recently joined the business development division in one of East Africa’s largest blue chip financial service firms.  One of the first things she did on Read more about WHY IT PAYS TO KNOW YOUR CUSTOMERS BETTER[…]

HOW TO MAKE YOUR BUSINESS LOVEABLE THIS CHRISTMAS!

The biggest event in the sales calendar is HERE! Christmas, .all the shopping to be done, all the spending to be made after all the saving throughout the year. It really is the ultimate “You Snooze, You lOSE”….scenario for any retail business. By now if you haven’t figured out your Christmas shopper you may as Read more about HOW TO MAKE YOUR BUSINESS LOVEABLE THIS CHRISTMAS![…]