3 Lessons from Apple for Africa’s growing Retail Brands

So Apple has become the first company in the US to hit a market capitalization of 1 trillion dollars. To put this in perspective; There are only 15 economies in the world that have comparable revenues, and none of them is in Africa. Before you yawn and dismiss this blog as “Of course that’s Apple, Read more about 3 Lessons from Apple for Africa’s growing Retail Brands[…]

HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH

For small businesses, market research may be appreciated as necessary but not quite priority. If operating budgets balance on a shoe-string, then it can be safe to assume that advertising budgets dangle on a string of dental floss. Therefore, easy to use DIY tools that are free come in handy in helping SMEs win like Read more about HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH[…]

WHY SOME PRODUCTS ARE AN INSTANT HIT WITH CONSUMERS…and others are NOT!

Ever wondered how come some products launch into the market and instantly become an overnight hit with consumers?  You may be forgiven for thinking that the Product Developer threw serious cash into a massive advertising campaign to promote consumer awareness the product. But that alone does not make a product fly off the shelves.  There Read more about WHY SOME PRODUCTS ARE AN INSTANT HIT WITH CONSUMERS…and others are NOT![…]

TECH & TRADE: The Pains & Possibilities for Retailers in Africa

Africa will have 1.1 billion consumers by 2020. This is more than the combined population of Europe and North Africa. In Kenya, 2018 retail outlook paints a very optimistic picture with retailers such as Tuskys announcing a 3 year plan to increase foothold by over 50 % with the opening of 100 stores in both Read more about TECH & TRADE: The Pains & Possibilities for Retailers in Africa[…]

4 LESSONS FROM JAVA HOUSE THAT COULD DISRUPT RETAIL HEALTHCARE IN KENYA

Before Java, coffee dates were simply about having coffee. Then along came Java House and coffee was less about buying a hot cuppa and more about enjoying an entire experience. The Java revolution is still in play. Healthcare retail is a market that’s ripe for a Java-like disruption. Being a sector that is grossly under-served, Read more about 4 LESSONS FROM JAVA HOUSE THAT COULD DISRUPT RETAIL HEALTHCARE IN KENYA[…]

Using WhatsApp for Qualitative Research

With 1 billion users globally, sending 42 billion messages and 250 million videos every day, WhatsApp would be hard to ignore in any industry. For market research, WhatsApp is like one of those power tools you get at the hardware store with many interchangeable parts, that half the time you don’t quite know how to Read more about Using WhatsApp for Qualitative Research[…]

REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business

Retail is not easy. It’s easy for retailers to get so caught up in the details of running such a massive, demanding operation that they actually miss out on the real reason they exist; to meet customers’ needs and satisfy their expectation. In looking out for every bug and plant in the forest, retailers often Read more about REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business[…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]

How to Contract Market Research Services. (A Beginners Guide for SMEs)

Most Small businesses (fashionably referred to as SMEs) have no idea how big or successful they are until they are tipped for some major entrepreneurial award, or find themselves the focus of media attention as a success story, or get courted by a giant multi-national that wants to acquire a controlling stake. These are the Read more about How to Contract Market Research Services. (A Beginners Guide for SMEs)[…]

Why SMES should Contract Market Research Services?

Procuring market research services is not quite the same as contracting other professional services. By the time you hire a HR or financial Consultant you probably have experienced some real business challenges and are convinced of the need to find a professional to help you solve the problems your business is facing. Market research works Read more about Why SMES should Contract Market Research Services?[…]