REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business

Retail is not easy. It’s easy for retailers to get so caught up in the details of running such a massive, demanding operation that they actually miss out on the real reason they exist; to meet customers’ needs and satisfy their expectation. In looking out for every bug and plant in the forest, retailers often Read more about REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business[…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]

3 WAYS BUSINESSES GO WRONG IN APPRECIATING THE VALUE OF KNOWLEDGE

Is knowledge management (KM) worth investing in for a business or organization, or is it just another discipline created by those who seek to find relevance by peddling fads? When asked which element was most important in an ideal customer experience, 47 % of the respondents in a EU global intelligence survey* said that fast Read more about 3 WAYS BUSINESSES GO WRONG IN APPRECIATING THE VALUE OF KNOWLEDGE[…]