WHY SOME PRODUCTS ARE AN INSTANT HIT WITH CONSUMERS…and others are NOT!

Ever wondered how come some products launch into the market and instantly become an overnight hit with consumers?  You may be forgiven for thinking that the Product Developer threw serious cash into a massive advertising campaign to promote consumer awareness the product. But that alone does not make a product fly off the shelves.  There Read more about WHY SOME PRODUCTS ARE AN INSTANT HIT WITH CONSUMERS…and others are NOT![…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]

How One Small Wrong Word Could Be Losing You Sales!!

True Story: Walmart is one of the world’s greatest retail giants so Walmart case studies present great lessons if not epic insights for retailers. In one case, Walmart found that sales for one of its pesticide brands were not gaining as much traction in northern states as they were in Southern states. The words “Ant Read more about How One Small Wrong Word Could Be Losing You Sales!![…]