10 STRATEGIES LOCAL RETAILERS CAN USE TO WIN OVER GLOBAL BRANDS

With the increasing entry of giant global brands into the East African market, local retailers may feel threatened by the competition. Global brands can be intimidating for local retailers. From massive marketing budgets, to expert teams in different parts of the world, seamlessly working together to stamp their global footprint on your local doorstep, local Read more about 10 STRATEGIES LOCAL RETAILERS CAN USE TO WIN OVER GLOBAL BRANDS[…]