HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH

For small businesses, market research may be appreciated as necessary but not quite priority. If operating budgets balance on a shoe-string, then it can be safe to assume that advertising budgets dangle on a string of dental floss. Therefore, easy to use DIY tools that are free come in handy in helping SMEs win like Read more about HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH[…]

4 LESSONS FROM JAVA HOUSE THAT COULD DISRUPT RETAIL HEALTHCARE IN KENYA

Before Java, coffee dates were simply about having coffee. Then along came Java House and coffee was less about buying a hot cuppa and more about enjoying an entire experience. The Java revolution is still in play. Healthcare retail is a market that’s ripe for a Java-like disruption. Being a sector that is grossly under-served, Read more about 4 LESSONS FROM JAVA HOUSE THAT COULD DISRUPT RETAIL HEALTHCARE IN KENYA[…]

Using WhatsApp for Qualitative Research

With 1 billion users globally, sending 42 billion messages and 250 million videos every day, WhatsApp would be hard to ignore in any industry. For market research, WhatsApp is like one of those power tools you get at the hardware store with many interchangeable parts, that half the time you don’t quite know how to Read more about Using WhatsApp for Qualitative Research[…]

REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business

Retail is not easy. It’s easy for retailers to get so caught up in the details of running such a massive, demanding operation that they actually miss out on the real reason they exist; to meet customers’ needs and satisfy their expectation. In looking out for every bug and plant in the forest, retailers often Read more about REAL CUSTOMER TURN-OFFs that could be killing Your Retail Business[…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]

How Observing Shoppers in Your Store can Increase Your Retail Revenues

Shoppers decide where to shop based on any number of reasons ranging from location, convenience, value (not just low prices), service (helpful, knowledgeable assistance in store) occasion, or special offers. Apart from location, all the other factors can be influenced in order to improve retail outcomes. It is a fair to estimate that not all Read more about How Observing Shoppers in Your Store can Increase Your Retail Revenues[…]

COULD THIS BE KENYA’S NATIONAL DRESS?

Kenya’s struggle to find a unifying national identity that can be expressed in a singular fashion statement is real. There was a time it was the stuff of a national competition where designers were challenged to come up with a distinctly Kenyan outfit that could be adopted as a national fashion statement. While there were Read more about COULD THIS BE KENYA’S NATIONAL DRESS?[…]

5 THINGS YOU CAN DO TO INCREASE SALES WITHOUT SPENDING ANY CASH

700,000 sq feet of shopping space and over 200 shops set in 100 acres in one of Nairobi’s most vibrant neighborhoods, Two Rivers Mall is now set to open next month. Obviously, things on the retail scene are going to get interesting as malls compete to draw customers to their impressive establishments. While many retailers Read more about 5 THINGS YOU CAN DO TO INCREASE SALES WITHOUT SPENDING ANY CASH[…]