HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH

For small businesses, market research may be appreciated as necessary but not quite priority. If operating budgets balance on a shoe-string, then it can be safe to assume that advertising budgets dangle on a string of dental floss. Therefore, easy to use DIY tools that are free come in handy in helping SMEs win like Read more about HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH[…]

TECH & TRADE: The Pains & Possibilities for Retailers in Africa

Africa will have 1.1 billion consumers by 2020. This is more than the combined population of Europe and North Africa. In Kenya, 2018 retail outlook paints a very optimistic picture with retailers such as Tuskys announcing a 3 year plan to increase foothold by over 50 % with the opening of 100 stores in both Read more about TECH & TRADE: The Pains & Possibilities for Retailers in Africa[…]

4 LESSONS FROM JAVA HOUSE THAT COULD DISRUPT RETAIL HEALTHCARE IN KENYA

Before Java, coffee dates were simply about having coffee. Then along came Java House and coffee was less about buying a hot cuppa and more about enjoying an entire experience. The Java revolution is still in play. Healthcare retail is a market that’s ripe for a Java-like disruption. Being a sector that is grossly under-served, Read more about 4 LESSONS FROM JAVA HOUSE THAT COULD DISRUPT RETAIL HEALTHCARE IN KENYA[…]

Using WhatsApp for Qualitative Research

With 1 billion users globally, sending 42 billion messages and 250 million videos every day, WhatsApp would be hard to ignore in any industry. For market research, WhatsApp is like one of those power tools you get at the hardware store with many interchangeable parts, that half the time you don’t quite know how to Read more about Using WhatsApp for Qualitative Research[…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]

KNOW THY CUSTOMER

Every day, retailers capture huge amounts of customer transaction data. Whether it is through dedicated channels such as their loyalty card program systems or more random methods such as pay-platforms like LIPA Na MPESA, VISA, retailers sit on a literal goldmine of data known by the fashionable term “Big Data” By using advanced retail analytics, Read more about KNOW THY CUSTOMER[…]