WHY SOME PRODUCTS ARE AN INSTANT HIT WITH CONSUMERS…and others are NOT!

Ever wondered how come some products launch into the market and instantly become an overnight hit with consumers?  You may be forgiven for thinking that the Product Developer threw serious cash into a massive advertising campaign to promote consumer awareness the product. But that alone does not make a product fly off the shelves.  There Read more about WHY SOME PRODUCTS ARE AN INSTANT HIT WITH CONSUMERS…and others are NOT![…]

TOP 3 HEADACHES IN PRODUCT MANAGEMENT AND 3 EASY FIXES

One of the most gratifying things about our work as market researchers is helping our clients unlock winning insights that help their products better connect with consumers. It’s like watching magic. It’s like a beautiful romance unfolding before your eyes. That moment when a product is launched in the market and it resonates with consumers, Read more about TOP 3 HEADACHES IN PRODUCT MANAGEMENT AND 3 EASY FIXES[…]