HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH

For small businesses, market research may be appreciated as necessary but not quite priority. If operating budgets balance on a shoe-string, then it can be safe to assume that advertising budgets dangle on a string of dental floss. Therefore, easy to use DIY tools that are free come in handy in helping SMEs win like Read more about HOW A SMALL BUSINESS CAN USE GOOGLE TRENDS TO CONDUCT MARKET RESEARCH[…]

Using WhatsApp for Qualitative Research

With 1 billion users globally, sending 42 billion messages and 250 million videos every day, WhatsApp would be hard to ignore in any industry. For market research, WhatsApp is like one of those power tools you get at the hardware store with many interchangeable parts, that half the time you don’t quite know how to Read more about Using WhatsApp for Qualitative Research[…]

HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS

Household data can hold valuable insights that can impact business strategy and help brands refine strategy to appeal more directly to target consumers. Household studies can cover a wide variety of areas including household patterns, size, type, behavioral studies of residential neighborhoods, how residents interact with the environment, what kinds of goods and services households Read more about HOUSEHOLD STUDIES AND WHY THEY ARE A BIG DEAL FOR BRANDS[…]

How to Contract Market Research Services. (A Beginners Guide for SMEs)

Most Small businesses (fashionably referred to as SMEs) have no idea how big or successful they are until they are tipped for some major entrepreneurial award, or find themselves the focus of media attention as a success story, or get courted by a giant multi-national that wants to acquire a controlling stake. These are the Read more about How to Contract Market Research Services. (A Beginners Guide for SMEs)[…]

Why SMES should Contract Market Research Services?

Procuring market research services is not quite the same as contracting other professional services. By the time you hire a HR or financial Consultant you probably have experienced some real business challenges and are convinced of the need to find a professional to help you solve the problems your business is facing. Market research works Read more about Why SMES should Contract Market Research Services?[…]

5 MYTHS SMES BELIEVE ABOUT MARKET RESEARCH AND HOW IT KILLS THEIR GROWTH

#1 “MARKET RESEARCH IS FOR BLUE CHIP COMPANIES” SMEs believe that MR is the preserve of companies like Coca-Cola and Unilever. It is true that iconic brands that have a globally established reputation do invest heavily in market research. This does not mean that MR is an elitist service that should be shunned by small Read more about 5 MYTHS SMES BELIEVE ABOUT MARKET RESEARCH AND HOW IT KILLS THEIR GROWTH[…]