How To Visualize Your Market Capability.
In a rapidly evolving, dynamic business landscape, it can be challenging for marketers to accurately visualize or see where market opportunities lie. The ability to anticipate risk, shrink and downturns in view of looming global recession creates further complexity for the best of marketing plans, processes and programs.
Add to this the data clutter that literally clouds marketing databases, the need for more data may prove overwhelming for any business that needs to make informed decisions.
So we’ve created a simple, straightforward shortlist of five Go-To-research processes can help provide quick insights for decision-making when it comes to products, sales and marketing or even customer engagement.
The list is by no means conclusive; but rather instructive and certainly useful in helping marketers understand stakeholders and see clearly into market capabilities.
First on the list is product research. Closely connected to this and second on our Top 5 List is Customer Insights. Why? Because this ensures you actually are customer focused and remain customer-centric in the marketplace and creates a customer obsessed culture in the workplace.
Third on Top 5 List of research priorities is trends and predictions. Coming in at fourth and fifth place respectively is market forecasts and competitor landscape analysis. These research processes are really the eyes and ears of the market that will help you see round corners and hear what has not yet been said by market forces impacting your business.