We offer consumer insights for consumer inclusion.

Our work has helped our clients achieve some of the following impactful outcomes in the following sectors:

  • Identify and resolve barriers in customer journey experience
  • Track retail distribution channels and promotions
  • Provide strategic clarity for business.
  • Resource planning and prioritization for implementation plans
  • Measurement and impact evaluation of development programs for county governments.
  • Visibility on competitor or stakeholder actions
  • Insight into innovation opportunities for new products and solutions
  • Resolve the constraints behind customer churn and dead sales

Our Solutions

We support our insight partners to acquire reliable data across Africa.

  • Field & Tab research
  • Respondent Recruitment
  • Surveys & Questionnaire Design
  • Coding, scripting, and programming surveys
  • CATI interviews
  • CAPI interviews
  • CAWI interviews
  • Focus Group moderation
  • In depth Interviews
  • Mystery Shopper Studies
  • Trials & Experimentation (CLTs, IHUTs,)
  • Translations and Transcriptions
  • Data cleaning and back checks

We help our clients understand African consumers

  • Usage & Attitude Studies
  • Employee & Customer Satisfaction surveys
  • New Product/Service Development
  • User experience (UX) research
  • Concept tests
  • Customer Journeys mapping
  • Consumer Behaviour
  • Consumer Segmentation

We help our clients make data driven decisions for African markets

  • Market Measurement
  • Household tracking studies
  • Market modelling & forecasting
  • Route to market strategy
  • Share of Volume & Share of Value
  • Brand Trackers
  • Brand Research
  • Retail audits
  • Distribution & supply chain checks
  • B2B Studies
  • Opinion Polling
  • Pricing Checks and Price Sensitivity
  • Promotions Evaluation
  • Competitor Analysis

Get in touch today forbetter insights

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